Active Campaign Email Marketing Series Review

Active Campaign Email Marketing Series Review

This Chicago-based automation tool is helping their 90,000 clients send out fewer emails while, at the exact same time, attaining much better outcomes. Boasting numerous features and integrations, as well as quick and friendly support, they do sound like a powerhouse newsletter marketing tool. We’ll put ActiveCampaign under the microscopic lense to see if they measure up to their strong claims.

The entry-level plan starts at $9 per month (for up to 500 customers), or, if you desire to gain access to pro functions such as the inbuilt CRM and lead scoring, the Plus strategy begins at $49 per month. One of their crucial functions is automations. Not just does it enable autoresponders, based upon myriad conditions, but it likewise permits automation of your contacts and list management, in addition to automations within its CRM system (referred to as ‘Offers’).

In addition to that, they have the website messages function. Using it you can send targeted messages directly to your site visitors. And, while at very first look pages such as the Control panel can seem a little busy and extremely complicated, it’s not difficult to understand how helpful it is to have all your information in one place.

Active Campaign Email Marketing Series Review

ActiveCampaign Review – The Pros & Cons of the Newsletter Tool 2016-05-10 https://img.youtube.com/vi/yZSYPcpc9v0/hqdefault.jpg One of the finest marketing automations out there. Not just very effective however also easy to utilize. Offers reporting on all areas such as click-maps, geo-tracking and page gos to. Purchase tracking is available on greater strategies for Shopify, BigCommerce and WooCommerce.

If you are originating from a various email marketing software, ActiveCampaign uses to do the account migration totally free. Active Campaign Email Marketing Series Review. This may just be considered a con if you seek a quick and easy email service. There are easier newsletter services out there, so you might wish to look somewhere else if this is all you need.

ActiveCampaign’s integrated CRM perfectly links up to all your e-mail marketing information, enabling sales groups to act quickly. Features like lead scoring and social information can likewise assist to streamline your sales follow-up procedures. Apart from sending out e-mails, ActiveCampaign also allows you to send out SMS, customized ‘Website Messages’ to website visitors, and even manage how Facebook ads are shown to contacts.

Active Campaign Email Marketing Series Review

ActiveCampaign is a sophisticated tool, and getting familiarized with it takes a lot more work than other tools. Not to point out the routine upkeep you’ll require to establish, monitor and optimize projects. If you only wish to set up fundamental email series (for example, a welcome campaign), we ‘d suggest more economical choices like MailerLite or Criteria, which are far easier to utilize.

Unfortunately, there’s no free strategy, and with a trial period of just 2 week, they don’t provide you much time to examine whether it’s best for you. It’s really difficult to fault ActiveCampaign, not only do they use practically everything you require within a newsletter marketing tool, but they do it effectively.

One area that is slightly doing not have is the newsletter editor, not offering an experience as slick as other tools out there, with a couple of niggling features that might be done much better (like the revision history). The support is as marketed: friendly, practical and quick. Email and talk support are excellent, with a personal feel to the interactions.

Active Campaign Email Marketing Series Review

With their ‘Plus’ prepare you even get access to individually training and useful webinars, which is a good addition. ActiveCampaign actually are one of the very best choices you might make if you’re searching for an all-in-one newsletter marketing tool. Their automation is the real deal, and makes other tool’s variations of this pale in contrast.

If, on the other hand, you’re simply trying to find an easy method to blast out newsletters, a service like GetResponse or MailerLite may be a bit simpler to get your head around. is one of the most cost effective options, in reality, their complimentary strategy is really generous. Their method to email marketing design is admirable, offering well modern-looking templates.

is a powerful option to ActiveCampaign with loads of professional alternatives (e.g. a webinar tool) and great automations. Unlike ActiveCampaign, they use their platform in more than 20 languages, and their style and screening tools are top notch.: this French provider is one of the cheapest you’ll find. Their registration forms are quite flexible and enable interesting customizations.

Active Campaign Email Marketing Series Review

Please log in again. The login page will open in a brand-new tab. After visiting you can close it and go back to this page.

Disclosure: We in some cases use affiliate links which suggests that, at no cost to you, we may earn a commission if you purchase something through our links. When we performed our research study on the best email marketing & automation platforms, we invest numerous hours evaluatingd 100+ different platforms; ActiveCampaign came out # 1. Back in 2016, we chose to move all of our endeavors onto ActiveCampaign (away from GetResponse, who we were stopping working to keep up with our requirements). At that time, ActiveCampaign were the underdog.

Unlike the majority of reviews you’ll read of ActiveCampaign, which spit up truths and figures from the ActiveCampaign site, this review is a little different. Here I’ll reveal you how we utilize ActiveCampaign with 20+ usage cases, so you can see on your own how the platform looks, what its constraints are, and how it might help your business transform more leads into clients.

Active Campaign Email Marketing Series Review

Active Campaign  Email Marketing Series ReviewActive Campaign Email Marketing Series Review

As this page does not contain excessive info about the ActiveCampaign platform itself, you can see more of that here. Active Campaign Email Marketing Series Review. The post is divided into 6 sections– feel complimentary to click the link to get to them:– This area consists of how to use offer pipelines and lead scoring in ActiveCampaign to put your leads into different ‘buckets’.

Email marketing hacks to enhance your open & click-through rates.– How our client success team uses ActiveCampaign to gather Net Promoter Rating (NPS) data, check-in with customers, and make sure client accounts are healthy.– See how we have actually explored with automating elements of our recruitment process, worker onboarding & accounting using ActiveCampaign.

It wasn’t due to absence of attempting– We had attempted Pipedrive, Salesforce, Zoho and a number of others. However they all required so much handbook effort to keep them as much as date. After getting my ass kicked by a good friend for not having a CRM system, I relied on my Twitter fans to recommend which CRM to use.

Active Campaign Email Marketing Series Review

Active Campaign  Email Marketing Series ReviewActive Campaign Email Marketing Series Review

CRMs and Endeavor Harbour simply didn’t seem to blend. Then, a couple of months later on, I came throughout ActiveCampaign while investigating marketing automation vendors. I signed up for a trial and saw that ActiveCampaign also had an integrated CRM, however with a difference. Unlike other CRMs we had tried, ActiveCampaign’s CRM might be nearly entirely automated using rules and workflows… now we’re talking.

Ever since, we have actually moved all 8 of our endeavors over to their service. Here are some of the ways we’re utilizing it. One of my favourite features of ActiveCampaign is their offer pipelines. If you’re familiar with agile or have actually utilized ‘kanban boards’ in the past, these will be familiar (Active Campaign Email Marketing Series Review).

Developing an offer pipeline in ActiveCampaign forces you to break your entire sales cycle into a series of steps. Instead of seeing sales a messy and unpredictable beast, you can begin to imagine the stages that your deals must go through in order to reach completion. For Leadformly (the software we developed for constructing conversion-optimised lead capture types), we break our sales funnel into 5 stages– from cold result in paying users.

Active Campaign Email Marketing Series Review

After all, if you serve enterprise and small company clients, these deals will probably differ a lot that any report usually deal size or average time to close will be manipulated. Fortunately, ActiveCampaign enables you to build as lots of deal pipelines as you like, so you can simply develop different pipelines for your numerous audience segments.

This makes it simple to quickly view all of our leads in each classification and to compare reports. Rumour has it that Salesforce.com had a guideline where if a sales representative ended the day with any of their leads not having actually a task designated to them, that sales representative would be fired.

In ActiveCampaign, you can quickly see if any leads do not have a task designated to them (Active Campaign Email Marketing Series Review). While Salesforce’s technique may be a bit severe (and prohibited in some countries), you can still train your sales team to ensure that every lead always has a job assigned. Have multiple salespeople? ActiveCampaign makes auto-assigning deals to different sales individuals easy.

Active Campaign Email Marketing Series Review

Active Campaign  Email Marketing Series ReviewActive Campaign Email Marketing Series Review

geographical location or lead type.Lead scoring is one of those functions that can make or break your entire sales procedure (Active Campaign Email Marketing Series Review). When it’s established properly, it creates clarity around which leads your individuals need to focus on and how excellent a job your marketing team is doing at supporting cold leads into warm leads.

We likewise use it to measure the health of existing clients. Cold lead (has a lead score below 7 points) MQL (has a lead rating between 7-14 points)– We apply points when individuals register for our webinars, go to crucial pages on our website, and engage with our emails. The purpose of this is to separate engaged leads from unengaged leads.

When we understand all four of these criteria and they’ve above our agreed limits, the lead is thought about sales qualified. Setting up lead scoring in ActiveCampaign is very simple and makes it much simpler to set clear KPIs for marketing and sales. You can likewise recognize whether the % of leads that you’re converting into marketing-qualified or sales-qualified leads is increasing or decreasing, and a lot more.

Active Campaign Email Marketing Series Review

In fact, it’s so instinctive that nearly everybody in our business has actually built an automation sequence in ActiveCampaign with practically no training. If you’re new to ActiveCampaign’s marketing automation home builder, it appears like this: Here are some of the ways we’re using marketing automation to systemise our lead nurturing and marketing campaigns. Active Campaign Email Marketing Series Review.

We’ve given that discovered it more manageable to break lead nurturing into a short 2-4 week sequence and after that a long-lasting nurturing sequence that leads are included to when they complete the short-term series. The short-term nurturing series are mainly instructional in nature, making leads familiar with relevant post, webinars, interviews and other resources we’ve put together that help them develop their understanding while placing our endeavors as authorities – Active Campaign Email Marketing Series Review.

The long-term nurturing series are more about signing in with leads after particular periods (e.g. 3 months, 6 months, 12 months), or when a particular behaviour suggests they might be considering our service once again (e.g. if they visit our site). It deserves noting here that the goal of these nurturing sequences is not to convert leads into sales, but instead to transform leads into marketing qualified leads and after that sales qualified leads based on our lead scoring system.

Active Campaign Email Marketing Series Review

Active Campaign  Email Marketing Series ReviewActive Campaign Email Marketing Series Review

In 2016, ActiveCampaign announced a feature that I had actually been awaiting considering that 2014– email automation split testing. While email split testing is absolutely nothing brand-new, really few marketing automation tools allow you to split test emails that belong of an automation sequence. ActiveCampaign is amongst the first to do this well.

While this function is quite new, we’ve already managed to increase the open rates of a few of our essential e-mail campaigns by up to 300%. One fast win that improved our total email marketing efficiency by 10-15% was using ActiveCampaign’s open rate report to determine which days and hours our emails were getting the highest open rates.

It’s an easy tweak, however it worked. When we initially introduced Leadformly, we spent days attempting to construct a system for determining the time in between finding out about Leadformly and ending up being a paid user. We hacked something together with Zapier, Google Analytics & Google Sheets, but it was far from advanced.

Active Campaign Email Marketing Series Review

Active Campaign Email Marketing Series Review

This Chicago-based automation tool is assisting their 90,000 customers send out fewer e-mails while, at the same time, achieving much better outcomes. Boasting many functions and combinations, in addition to quick and friendly assistance, they do seem like a powerhouse newsletter marketing tool. We’ll put ActiveCampaign under the microscopic lense to see if they measure up to their bold claims.

The entry-level strategy begins at $9 each month (for as much as 500 subscribers), or, if you wish to access pro functions such as the in-built CRM and lead scoring, the Plus strategy begins at $49 each month. One of their crucial functions is automations. Not only does it allow autoresponders, based on myriad conditions, however it likewise enables automation of your contacts and list management, as well as automations within its CRM system (called ‘Deals’).

In addition to that, they have the site messages feature. Using it you can send out targeted messages straight to your website visitors. And, while initially look pages such as the Control panel can seem a little hectic and extremely made complex, it’s not hard to comprehend how useful it is to have all your information in one place.

Active Campaign Email Marketing Series Review

ActiveCampaign Review – The Pros & Cons of the Newsletter Tool 2016-05-10 https://img.youtube.com/vi/yZSYPcpc9v0/hqdefault.jpg Among the very best marketing automations out there. Not only exceptionally effective but also easy to utilize. Deals reporting on all locations such as click-maps, geo-tracking and page check outs. Purchase tracking is available on higher prepare for Shopify, BigCommerce and WooCommerce.

If you are originating from a different e-mail marketing software, ActiveCampaign offers to do the account migration free of charge. Active Campaign Email Marketing Series Review. This may just be thought about a con if you seek a fast and simple email solution. There are simpler newsletter services out there, so you might wish to look elsewhere if this is all you require.

ActiveCampaign’s integrated CRM seamlessly links up to all your e-mail marketing information, enabling sales groups to act quickly. Functions like lead scoring and social information can likewise help to improve your sales follow-up processes. Apart from sending out emails, ActiveCampaign also permits you to send out SMS, individualized ‘Website Messages’ to site visitors, and even handle how Facebook ads are displayed to contacts.

Active Campaign Email Marketing Series Review

ActiveCampaign is a sophisticated tool, and getting acquainted with it takes a lot more work than other tools. Not to discuss the regular maintenance you’ll require to establish, monitor and optimize campaigns. If you only wish to set up standard email sequences (for example, a welcome campaign), we ‘d advise more budget-friendly choices like MailerLite or Criteria, which are far simpler to utilize.

Unfortunately, there’s no complimentary plan, and with a trial period of just 2 week, they don’t give you much time to evaluate whether it’s ideal for you. It’s really tough to fault ActiveCampaign, not just do they provide almost everything you need within a newsletter marketing tool, however they do it effectively.

One area that is a little doing not have is the newsletter editor, not using an experience as slick as other tools out there, with a couple of niggling functions that could be done much better (like the revision history). The assistance is as advertised: friendly, handy and quick. Email and talk assistance are terrific, with an individual feel to the communications.

Active Campaign Email Marketing Series Review

With their ‘Plus’ plan you even get access to individually training and practical webinars, which is a great addition. ActiveCampaign truly are among the very best options you might make if you’re searching for an all-in-one newsletter marketing tool. Their automation is the genuine deal, and makes other tool’s versions of this pale in comparison.

If, on the other hand, you’re just looking for a simple way to blast out newsletters, a service like GetResponse or MailerLite might be a bit simpler to get your head around. is among the most affordable solutions, in fact, their totally free strategy is very generous. Their method to email marketing style is exceptional, using well modern-looking templates.

is an effective alternative to ActiveCampaign with loads of professional choices (e.g. a webinar tool) and good automations. Unlike ActiveCampaign, they provide their platform in more than 20 languages, and their design and testing tools are top notch.: this French supplier is among the least expensive you’ll discover. Their registration forms are pretty flexible and permit intriguing personalizations.

Active Campaign Email Marketing Series Review

Please log in once again. The login page will open in a new tab. After visiting you can close it and go back to this page.

Disclosure: We in some cases use affiliate links which suggests that, at absolutely no cost to you, we may make a commission if you purchase something through our links. When we performed our study on the finest email marketing & automation platforms, we spend numerous hours evaluatingd 100+ different platforms; ActiveCampaign came out # 1. Back in 2016, we chose to move all of our ventures onto ActiveCampaign (away from GetResponse, who we were stopping working to keep up with our needs). Back then, ActiveCampaign were the underdog.

Unlike the majority of reviews you’ll read of ActiveCampaign, which throw up truths and figures from the ActiveCampaign site, this review is a little different. Here I’ll reveal you how we utilize ActiveCampaign with 20+ usage cases, so you can see on your own how the platform looks, what its limitations are, and how it could help your business convert more leads into consumers.

Active Campaign Email Marketing Series Review

Active Campaign Email Marketing Series ReviewActive Campaign Email Marketing Series Review

As this page doesn’t include excessive info about the ActiveCampaign platform itself, you can see more of that here. Active Campaign Email Marketing Series Review. The short article is split into 6 sections– feel free to click the link to get to them:– This area includes how to use deal pipelines and lead scoring in ActiveCampaign to put your leads into different ‘buckets’.

Email marketing hacks to increase your open & click-through rates.– How our customer success group uses ActiveCampaign to gather Net Promoter Score (NPS) data, check-in with consumers, and guarantee client accounts are healthy.– See how we have actually try out automating aspects of our recruitment process, worker onboarding & accounting using ActiveCampaign.

It wasn’t due to absence of trying– We had tried Pipedrive, Salesforce, Zoho and a number of others. However they all needed a lot manual effort to keep them approximately date. After getting my ass kicked by a pal for not having a CRM system, I relied on my Twitter followers to suggest which CRM to use.

Active Campaign Email Marketing Series Review

Active Campaign Email Marketing Series ReviewActive Campaign Email Marketing Series Review

CRMs and Endeavor Harbour just didn’t appear to blend. Then, a couple of months later, I encountered ActiveCampaign while investigating marketing automation suppliers. I signed up for a trial and saw that ActiveCampaign also had a built-in CRM, but with a difference. Unlike other CRMs we had tried, ActiveCampaign’s CRM might be almost entirely automated using guidelines and workflows… now we’re talking.

Ever since, we’ve moved all 8 of our endeavors over to their service. Here are a few of the methods we’re utilizing it. Among my favourite things about ActiveCampaign is their deal pipelines. If you recognize with nimble or have utilized ‘kanban boards’ in the past, these will recognize (Active Campaign Email Marketing Series Review).

Building a deal pipeline in ActiveCampaign forces you to break your entire sales cycle into a series of actions. Rather than viewing sales an untidy and unforeseeable beast, you can start to visualise the phases that your deals must go through in order to reach completion. For Leadformly (the software we produced for developing conversion-optimised lead capture types), we break our sales funnel into five phases– from cold cause paying users.

Active Campaign Email Marketing Series Review

After all, if you serve business and little company customers, these offers will most likely vary so much that any report typically offer size or typical time to close will be manipulated. The good news is, ActiveCampaign permits you to construct as many deal pipelines as you like, so you can simply build different pipelines for your different audience segments.

This makes it easy to quickly view all of our leads in each classification and to compare reports. Rumour has it that Salesforce.com had a guideline where if a salesperson ended the day with any of their leads not having a job assigned to them, that salesperson would be fired.

In ActiveCampaign, you can quickly see if any leads do not have a task designated to them (Active Campaign Email Marketing Series Review). While Salesforce’s method may be a bit severe (and illegal in some countries), you can still train your sales group to guarantee that every lead always has a task designated. Have multiple salesmen? ActiveCampaign makes auto-assigning offers to different sales people easy.

Active Campaign Email Marketing Series Review

Active Campaign Email Marketing Series ReviewActive Campaign Email Marketing Series Review

geographic location or lead type.Lead scoring is one of those features that can make or break your whole sales process (Active Campaign Email Marketing Series Review). When it’s established correctly, it creates clarity around which leads your individuals should concentrate on and how excellent a job your marketing team is doing at supporting cold leads into warm leads.

We also use it to determine the health of existing clients. Cold lead (has a lead rating listed below 7 points) MQL (has a lead rating between 7-14 points)– We apply points when individuals register for our webinars, check out key pages on our website, and engage with our emails. The function of this is to separate engaged leads from unengaged leads.

When we understand all 4 of these criteria and they have actually above our agreed limits, the lead is considered sales certified. Setting up lead scoring in ActiveCampaign is exceptionally simple and makes it a lot easier to set clear KPIs for marketing and sales. You can also determine whether the % of leads that you’re transforming into marketing-qualified or sales-qualified leads is increasing or reducing, and far more.

Active Campaign Email Marketing Series Review

In fact, it’s so instinctive that nearly everyone in our company has developed an automation sequence in ActiveCampaign with essentially no training. If you’re brand-new to ActiveCampaign’s marketing automation home builder, it appears like this: Here are some of the methods we’re using marketing automation to systemise our lead nurturing and marketing campaigns. Active Campaign Email Marketing Series Review.

We’ve since found it more manageable to break lead nurturing into a brief 2-4 week series and after that a long-term nurturing sequence that leads are contributed to when they finish the short-term series. The short-term nurturing series are mostly educational in nature, making leads knowledgeable about relevant article, webinars, interviews and other resources we have actually assembled that assist them establish their knowledge while placing our endeavors as authorities – Active Campaign Email Marketing Series Review.

The long-term nurturing sequences are more about checking in with leads after certain intervals (e.g. 3 months, 6 months, 12 months), or when a certain behaviour indicates they may be thinking about our option once again (e.g. if they visit our website). It’s worth noting here that the objective of these nurturing series is not to transform leads into sales, however instead to convert leads into marketing certified leads and then sales certified leads based upon our lead scoring system.

Active Campaign Email Marketing Series Review

Active Campaign Email Marketing Series ReviewActive Campaign Email Marketing Series Review

In 2016, ActiveCampaign announced a function that I had been waiting on given that 2014– e-mail automation split screening. While email split testing is nothing new, very few marketing automation tools allow you to split test emails that are a part of an automation series. ActiveCampaign is amongst the first to do this well.

While this function is rather new, we have actually already managed to increase the open rates of some of our essential e-mail campaigns by approximately 300%. One quick win that enhanced our overall email marketing performance by 10-15% was using ActiveCampaign’s open rate report to determine which days and hours our e-mails were getting the highest open rates.

It’s an easy tweak, but it worked. When we first launched Leadformly, we invested days trying to develop a system for determining the time in between learning more about Leadformly and becoming a paid user. We hacked something together with Zapier, Google Analytics & Google Sheets, however it was far from advanced.